[{"data":1,"prerenderedAt":533},["ShallowReactive",2],{"post:\u002Fcolumn\u002Fyoneharayasumasa\u002F672":3,"sidebar":385,"main-footer:\u002Fcolumn\u002Fyoneharayasumasa\u002F672:column:yoneharayasumasa::":447},{"id":4,"title":5,"body":6,"categories":367,"category":369,"columnist":368,"credit":370,"date":371,"description":372,"extension":373,"image":328,"items":370,"meta":374,"navigation":375,"path":376,"recommend":370,"relations":370,"seo":377,"showDate":378,"stem":379,"tags":380,"wpId":383,"writer":370,"__hash__":384},"posts\u002Fcolumn\u002Fyoneharayasumasa\u002F672.md","第3回 上海でローカル人気な火鍋を体験",{"type":7,"value":8,"toc":364},"minimark",[9,20,35,48,54,75,90,96,103,118,125,140,147,171,178,181,191,197,203,210,216,237,244,256,263,269,275,283,298,301,308,317,323,329,350,358],[10,11,12,13,16,17,19],"p",{},"実は日本よりはるか進んだネット社会である中国。",[14,15],"br",{},"\n全てが直結し合うそのシステムは、",[14,18],{},"\n何よりも利（自分にとって徳のあること）を取る中国人の生き方にマッチした。",[10,21,22,23,25,26,28,29,31,32,34],{},"さて今回は上海での食話。",[14,24],{},"\n実は日本よりはるか先を行くネット社会である中国。",[14,27],{},"\n巷に出回っているモバイル台数10億台以上、ネットユーザーは６億人と言われています。",[14,30],{},"\nその中でもネット通販はもっともよく使われていて、",[14,33],{},"\nタオパオ（陶宝。中国のZOZOみたいなものです）が2011年から仕掛けている11月11日のシングルデイ（光棍節。１というシングルを表す数字が並んでいるのに掛けて、まだ独り身の人はこの日に買い物をしてうさを晴らしましょうという日）では、2016年ついに１日で２兆円の売り上げを叩き出しました。",[10,36,37],{},[38,39],"img",{"className":40,"src":44,"alt":45,"width":46,"height":47},[41,42,43],"aligncenter","size-full","wp-image-673","\u002Fimg\u002F2017\u002F05\u002F99_p01.jpeg","",620,420,[10,49,50,51,53],{},"そのタオパオが認定するワンホンショップ（網紅店。芸能人や人気インフルエンサーが運営するネットショップをそう呼ぶ）の人気は特に高く、",[14,52],{},"\n370店ほどある店舗の月平均売り上げは1000万円を超えています。",[10,55,56,57,59,60,62,63,65,66,68,69,71,72,74],{},"今回そんな中国人だけの独占市場であるワンホンショップに、",[14,58],{},"\n日本人である僕が参入、という企画が持ち上がりました。",[14,61],{},"\nただそこは中国というお国柄。",[14,64],{},"\n日本人には参加したいから即参加、とはいかず、",[14,67],{},"\nそのためにまずはクリアしなければいけない事務的なことがたくさんあるのです。",[14,70],{},"\n今回はそれをクリアするための上海、",[14,73],{},"\n夏場スタートに向けて準備中です。",[76,77,81,86],"figure",{"className":78},[79,80],"wp-caption","text-center",[38,82],{"className":83,"src":85,"alt":45,"width":46,"height":47},[84,42],"wp-image-674","\u002Fimg\u002F2017\u002F05\u002F99_p02.jpeg",[87,88,89],"figcaption",{},"中国のショッピングサイト「淘宝网」",[10,91,92,93,95],{},"僕が中国に初めて訪れたのは2009年。",[14,94],{},"\n場所は上海。作品展の開催が目的でした。",[10,97,98],{},[38,99],{"className":100,"src":102,"alt":45,"width":46,"height":47},[41,42,101],"wp-image-675","\u002Fimg\u002F2017\u002F05\u002F99_p03.jpeg",[10,104,105,106,108,109,111,112,114,115,117],{},"その時、",[14,107],{},"\n写真展をプロデュースしてくれたのが今回紹介する",[14,110],{},"\nデビッドとエリックの２人でした。",[14,113],{},"\nアート関係の仕事の他に、",[14,116],{},"\nデビッドは有名な投資家としてテレビにも出演しています。",[10,119,120],{},[38,121],{"className":122,"src":124,"alt":45,"width":46,"height":47},[41,42,123],"wp-image-676","\u002Fimg\u002F2017\u002F05\u002F99_p04.jpeg",[10,126,127,128,130,131,133,134,136,137,139],{},"そんなふたりに連れて行かれたのが下町にある火鍋屋さん",[14,129],{},"\n「月園火鍋」。",[14,132],{},"\n寧海東路という通りは、",[14,135],{},"\n少し古い建物の中にある",[14,138],{},"\n昔からやってます感の強い店が並んでいました。",[10,141,142],{},[38,143],{"className":144,"src":146,"alt":45,"width":46,"height":47},[41,42,145],"wp-image-677","\u002Fimg\u002F2017\u002F05\u002F99_p05.jpeg",[10,148,149,150,152,153,155,156,158,159,161,162,164,165,167,168,170],{},"決してお洒落とは言えない昔ながらのお店の中には、",[14,151],{},"\n地元の人の中に混じって、",[14,154],{},"\n仕立ての良いスーツ姿の人もいれば、",[14,157],{},"\n個性あるスタイリングに気を使った人もいます。",[14,160],{},"\nある集団にデビッド、エリックも途中挨拶をされていました。",[14,163],{},"\n聞けば投資関係者。",[14,166],{},"\n簡単に説明すれば",[14,169],{},"\nここは美味しいの大好きな富裕層お気に入りのお店、でした。",[10,172,173],{},[38,174],{"className":175,"src":177,"alt":45,"width":46,"height":47},[41,42,176],"wp-image-678","\u002Fimg\u002F2017\u002F05\u002F99_p06.jpeg",[10,179,180],{},"ここはラム肉専門店火鍋屋さんです。",[76,182,185],{"className":183},[184],"wp-image",[38,186],{"src":187,"alt":45,"loading":188,"width":189,"height":190},"\u002Fimg\u002F2017\u002F05\u002F99_p07.jpeg","lazy",465,535,[76,192,194],{"className":193},[184],[38,195],{"src":196,"alt":45,"loading":188,"width":189,"height":190},"\u002Fimg\u002F2017\u002F05\u002F99_p08.jpeg",[10,198,199,200,202],{},"メニューが書いてある紙が各テーブルに置いてあり、",[14,201],{},"\nそこに数を書き込んでお店の人に渡す中国スタイル。",[76,204,206],{"className":205},[184],[38,207],{"src":208,"alt":45,"loading":188,"width":189,"height":209},"\u002Fimg\u002F2017\u002F05\u002F99_p09.jpeg",350,[76,211,213],{"className":212},[184],[38,214],{"src":215,"alt":45,"loading":188,"width":189,"height":209},"\u002Fimg\u002F2017\u002F05\u002F99_p010.jpeg",[10,217,218,219,221,222,224,225,227,228,230,231,233,234,236],{},"富裕層が好きだからといって、",[14,220],{},"\nここは高いお店ではありません。",[14,223],{},"\n中国人は食に関してはものすごく貪欲で、",[14,226],{},"\n食いしん坊で美食家たちが多い。",[14,229],{},"\nお店に求められるのは",[14,232],{},"\n雰囲気よりも",[14,235],{},"\n美味しさなのです。",[10,238,239],{},[38,240],{"className":241,"src":243,"alt":45,"width":46,"height":47},[41,42,242],"wp-image-683","\u002Fimg\u002F2017\u002F05\u002F99_p011.jpeg",[10,245,246,247,249,250,252,253,255],{},"火鍋といっても、広い中国、場所によってその味付け、内容が変わります。",[14,248],{},"\n鍋料理全般を火鍋というそうで、全部が”火”のように辛いわけではありません（笑）。",[14,251],{},"\nこの日の鍋は東北風の鍋で羊の骨から取った白濁したスープの中に棗や長ネギ、クコの実など体によさそうなものが浮いています。辛い調味料さえ入れなければ全然辛くありません。",[14,254],{},"\n切りたての新鮮な羊肉や、山盛りの野菜などをじゃんじゃん入れていきます。",[10,257,258],{},[38,259],{"className":260,"src":262,"alt":45,"width":46,"height":47},[41,42,261],"wp-image-684","\u002Fimg\u002F2017\u002F05\u002F99_p012.jpeg",[10,264,265,266,268],{},"火鍋にはゴマだれが基本です。",[14,267],{},"\nそこに香菜（パクチー）、ニンニク、香油などをミックスして自分だけのタレを作ります。",[10,270,271,272,274],{},"火鍋にはその土地のビールを",[14,273],{},"\nない時は青島ビールを注文します。",[10,276,277],{},[38,278],{"className":279,"src":281,"alt":45,"width":46,"height":282},[41,42,280],"wp-image-685","\u002Fimg\u002F2017\u002F05\u002F99_p013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１万円以下の“おひとりさま”おせち５選","2018-11-15T11:00:07",[410,402,411,412,413,414],"東京","熊本","兵庫","福岡","5選","\u002Fimg\u002F2018\u002F11\u002F9ebaa337a4741988b6cee180c711985e.jpg",{"path":417,"title":418,"description":45,"date":419,"category":391,"columnist":392,"tags":420,"image":423},"\u002Fgourmet\u002F25822","南大阪独自の食文化「油かす」がおいしさの秘密「かすうどん」","2022-07-29T13:52:04",[382,421,422],"大阪","社長インタビュー大阪","\u002Fimg\u002F2022\u002F06\u002FIMG_5640_top.jpg",{"path":425,"title":426,"description":45,"date":427,"category":391,"columnist":392,"tags":428,"image":431},"\u002Fgourmet\u002F50639","「リアルにうまい！」横浜で創業130年、出川哲朗さんの実家・蔦金商店の「元気のりのり」","2024-10-17T13:35:43",[382,429,430],"神奈川","社長インタビュー神奈川","\u002Fimg\u002F2024\u002F09\u002F517dbba91b69ffca5384aadad8cc5f58.jpg",[433,434,402,435,410,436,413,437,438,439,411,429,440,441,442,443,444,445,446,394],"ギフト","北海道","羽田美智子","パン","沖縄","スイーツ","高知","鹿児島","手土産","和菓子","チョコ","ご当地","愛媛","海鮮",{"relationPosts":448,"randomPosts":449,"latestPosts":509,"recommendPosts":532},[],[450,458,466,472,480,488,495,501],{"path":451,"title":452,"description":45,"date":453,"category":454,"columnist":392,"tags":455,"image":457},"\u002Fetc\u002F69339","風で飛ばされずアウトドアも快適に！容器のプロが贈る「風に強いペーパープレート」とキンキンで飲める「スタッキングアルミタンブラー 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身入り保証付き「北海道稚内産毛ガニ」と希少な「特大カニ爪」","2026-06-18T10:11:52",[434,493,382],"社長インタビュー北海道","\u002Fimg\u002F2026\u002F06\u002F33e842abf5a34969a43b2f942b7af985.jpg",{"path":496,"title":497,"description":45,"date":498,"category":391,"columnist":392,"tags":499,"image":500},"\u002Fgourmet\u002F70594","まるでおろし立て。静岡県産わさびの「おろし本わさび」と、あられのサクサク食感に鰹節と海苔の風味が調和する「わさびふりかけ」","2026-05-26T13:23:28",[477,478,382],"\u002Fimg\u002F2026\u002F05\u002F20c706a5a16882035fa30608674959ab-3.jpg",{"path":502,"title":503,"description":45,"date":504,"category":391,"columnist":392,"tags":505,"image":508},"\u002Fgourmet\u002F70830","福島の酒米「福乃香」を100％使用。穏やかな香りと優しい旨みが広がる純米吟醸酒「ふ」","2026-06-01T13:42:41",[506,507,382],"福島","社長インタビュー福島","\u002Fimg\u002F2026\u002F05\u002F1db000e289d0f0d78ed2418f131436bd.jpg",[510,516,518,526],{"path":511,"title":512,"description":45,"date":513,"category":369,"columnist":368,"tags":514,"image":515},"\u002Fcolumn\u002Fyoneharayasumasa\u002F6982","第4回 上海でローカル人気な火鍋を体験","2017-07-26T16:48:32",[381],"\u002Fimg\u002F2017\u002F07\u002F15.jpg",{"path":376,"title":5,"description":372,"date":371,"category":369,"columnist":368,"tags":517,"image":328},[381,382],{"path":519,"title":520,"description":521,"date":522,"category":369,"columnist":368,"tags":523,"image":525},"\u002Fcolumn\u002Fyoneharayasumasa\u002F634","第2回 「地産地消の輝き　てっぱん秀とぶどうの丘」","前回中国のSNSであるWEIBOのフォロワーが現在236万人いて、アイドル並の接待を受けることが多いということをお伝えしました。\n僕が中華圏に行くと、写真一緒に撮って欲しいというリクエストがあとを絶たず、\nまるでミッキーマウスの様な状態になることがあります。\nこれはWEIBOの僕のフォロワーが載せた写真です。","2017-03-06T13:36:05",[524,382],"山梨","\u002Fimg\u002F2017\u002F05\u002F98_p012.jpeg",{"path":527,"title":528,"description":45,"date":529,"category":369,"columnist":368,"tags":530,"image":531},"\u002Fcolumn\u002Fyoneharayasumasa\u002F109","第1回 かりかりっととろけるお肉。「甘牌燒鵝 Kam’s Roast Goose」 in香港","2017-01-11T13:30:44",[381,382],"\u002Fimg\u002F2017\u002F05\u002Fphoto15.jpg",[],1790764734233]