[{"data":1,"prerenderedAt":674},["ShallowReactive",2],{"post:\u002Fgourmet\u002F26621":3,"sidebar":484,"main-footer:\u002Fgourmet\u002F26621:gourmet:pd::\u002Fgourmet\u002F25822,\u002Fgourmet\u002F24997,\u002Fgourmet\u002F26175,\u002Fetc\u002F26777,\u002Fetc\u002F26393,\u002Fgourmet\u002F26387,\u002Fetc\u002F26710,\u002Fgourmet\u002F26160":542},{"id":4,"title":5,"body":6,"categories":456,"category":459,"columnist":457,"credit":460,"date":461,"description":30,"extension":462,"image":463,"items":460,"meta":464,"navigation":465,"path":466,"recommend":467,"relations":460,"seo":476,"showDate":465,"stem":477,"tags":478,"wpId":482,"writer":460,"__hash__":483},"posts\u002Fgourmet\u002F26621.md","海苔のアイデア商品「やみつき のりカケルくん」「のりあーと はたらくのりもの」「のりあーと 名探偵コナン」「名探偵コナン×有明海産おにぎりのり」",{"type":7,"value":8,"toc":453},"minimark",[9,16,20,34,40,46,53,58,67,73,77,82,87,93,97,102,107,113,119,123,128,133,139,145,149,155,159,165,171,175,180,185,191,195,201,207,213,217,222,227,233,237,243,247,253,257,263,267,273,277,282,287,292,298,336,342,366,372,397,403,428,434,444,447,450],[10,11],"div",{"className":12,"style":14,"ariaHidden":15},[13],"spacer","height:32px","true",[17,18,19],"p",{},"とにかく海苔をたくさん食べてほしい、海苔で食卓やお弁当を楽しくしたい、そんな商品開発を重ねる老舗海苔販売会社があります。今回編集長アッキ―こと坂口明子が気になった株式会社小善本店 代表取締役社長の小林善昭氏に、取材陣が伺いました。",[21,22,26],"figure",{"className":23},[24,25],"wp-image","text-center",[27,28],"img",{"src":29,"alt":30,"loading":31,"width":32,"height":33},"\u002Fimg\u002F2022\u002F06\u002Fb3ae34b9ace6f673a481c64e01095726.jpg","","lazy",600,400,[35,36,39],"h6",{"style":37,"id":38},"text-align: center;","株式会社小善本店-代表取締役社長の小林善昭氏","株式会社小善本店 代表取締役社長の小林善昭氏",[17,41,42],{},[43,44,45],"strong",{},"―創業から現在までの歩みを教えてください。",[17,47,48,52],{},[49,50,51],"b",{},"小林","　1894年に長野県原村に創業したのが始まりです。海苔問屋としてスタートし、業務用加工海苔、一般向け加工海苔の販売と業務内容は変遷してきました。海苔の流通でいうと、川上から川下へと移動してきたイメージです。現在は、一般消費者に向けて海苔を使ったアイデア商品を提供しつつ、多くの方に海苔の魅力をお伝えできるよう、ECサイトの充実やアンテナショップの運営も行っています。",[17,54,55],{},[43,56,57],{},"―海苔を使ったアイデア商品の代表選手が「のりアート」ですね。",[17,59,60,62,63,66],{},[49,61,51],{},"　「キャラ弁」という言葉がありますよね。小さいお子さんに作るかわいいお弁当は、海苔を切ったり野菜を型抜きしたりして、手間暇かかります。せめて海苔を切るところでお手伝いをしたいという想いで作っています。",[64,65],"br",{},"\n技術的には鋼を加工するレーザーカットの機械を応用することを思いつきましたが、高温になるので海苔が焦げてしまいます。2～3年を費やしてようやく、焦がすことなく緻密な加工ができる特殊技術を開発しました。",[21,68,70],{"className":69},[24,25],[27,71],{"src":72,"alt":30,"loading":31,"width":32,"height":33},"\u002Fimg\u002F2022\u002F06\u002FIMG_6279_2.jpg",[35,74,76],{"style":37,"id":75},"ごく普通のお弁当にのりアートを乗せるだけでかわいらしさが出る","ごく普通のお弁当に、\nのりアートを乗せるだけでかわいらしさが出る。",[17,78,79],{},[43,80,81],{},"―「のりアート」シリーズは20種類以上に上るとか。",[17,83,84,86],{},[49,85,51],{},"　第1号は、桜の花びらを切り抜いた「さくら」でした。お花見弁当なんかに使っていただくといいかなと。その後、動物や乗り物、イベントものから昔話まで、どんどん増えていきました。2022年春の新商品の1つが、「はたらくのりもの」です。",[21,88,90],{"className":89},[24,25],[27,91],{"src":92,"alt":30,"loading":31,"width":32,"height":33},"\u002Fimg\u002F2022\u002F06\u002FIMG_6286_3.jpg",[35,94,96],{"style":37,"id":95},"ブルドーザーショベルカーダンプカーヘリコプターなど19種類がある","ブルドーザー、ショベルカー、\nダンプカー、ヘリコプターなど19種類がある。",[17,98,99],{},[43,100,101],{},"―人気キャラクターとのコラボ商品も多数ありますね。",[17,103,104,106],{},[49,105,51],{},"　世代を超えて人気のあるシリーズなので、子どもだけでなくお楽しみいただけるのではないでしょうか。板海苔1枚分に、13種類の絵柄を入れました。もともと吸湿しづらい海苔を原料にしていますが、カットが繊細なので、原形を保つため、ごはんが完全に冷めてから乗せるなど工夫していただくと良いと思います。",[21,108,110],{"className":109},[24,25],[27,111],{"src":112,"alt":30,"loading":31,"width":32,"height":33},"\u002Fimg\u002F2022\u002F06\u002FIMG_6387_4.jpg",[21,114,116],{"className":115},[24,25],[27,117],{"src":118,"alt":30,"loading":31,"width":32,"height":33},"\u002Fimg\u002F2022\u002F06\u002FIMG_6383_5.jpg",[35,120,122],{"style":37,"id":121},"細部までリアルに再現されている","細部までリアルに再現されている。",[17,124,125],{},[43,126,127],{},"―同じキャラクターとのコラボ新商品がもう1つ。",[17,129,130,132],{},[49,131,51],{},"　弊社はコンビニ各社とお取引もありますが、コンビニで人気のパリパリ海苔おにぎりが家庭で作れるものです。握ったおにぎりをのせて包んで添付のシールで止めるだけと、作る側の手間も最小限なんですよ。",[21,134,136],{"className":135},[24,25],[27,137],{"src":138,"alt":30,"loading":31,"width":32,"height":33},"\u002Fimg\u002F2022\u002F06\u002FIMG_6390_6.jpg",[21,140,142],{"className":141},[24,25],[27,143],{"src":144,"alt":30,"loading":31,"width":32,"height":33},"\u002Fimg\u002F2022\u002F06\u002FIMG_6393_7.jpg",[35,146,148],{"style":37,"id":147},"具材を書き込めるシール付き","具材を書き込めるシール付き。",[21,150,152],{"className":151},[24,25],[27,153],{"src":154,"alt":30,"loading":31,"width":32,"height":33},"\u002Fimg\u002F2022\u002F06\u002F3_8s.jpg",[35,156,158],{"style":37,"id":157},"上半分におにぎりを乗せて2辺を織り込み反対側も織り込んでシールで止めれば完成","上半分におにぎりを乗せて2辺を織り込み、\n反対側も織り込んでシールで止めれば完成！",[21,160,162],{"className":161},[24,25],[27,163],{"src":164,"alt":30,"loading":31,"width":32,"height":33},"\u002Fimg\u002F2022\u002F06\u002FIMG_6430_10.jpg",[21,166,168],{"className":167},[24,25],[27,169],{"src":170,"alt":30,"loading":31,"width":32,"height":33},"\u002Fimg\u002F2022\u002F06\u002FIMG_6442_11.jpg",[35,172,174],{"style":37,"id":173},"食べる際はコンビニおにぎりと同様に3ステップ","食べる際はコンビニおにぎりと同様に3ステップ。",[17,176,177],{},[43,178,179],{},"―一方で、海苔をたっぷり食べてほしいという想いの商品開発も。",[17,181,182,184],{},[49,183,51],{},"　2021年1月に発売を始めた「やみつきのりカケルくん」です。手ごろな値段でとにかくたっぷり、気軽に使っていただけるように、海苔商品とふりかけのいいとこ取りを目指しました。",[21,186,188],{"className":187},[24,25],[27,189],{"src":190,"alt":30,"loading":31,"width":32,"height":33},"\u002Fimg\u002F2022\u002F06\u002FIMG_6294_12.jpg",[35,192,194],{"style":37,"id":193},"王道の食べ方は白いご飯にたっぷりかけて","王道の食べ方は白いご飯にたっぷりかけて。",[21,196,198],{"className":197},[24,25],[27,199],{"src":200,"alt":30,"loading":31,"width":32,"height":33},"\u002Fimg\u002F2022\u002F06\u002FIMG_6305_13.jpg",[21,202,204],{"className":203},[24,25],[27,205],{"src":206,"alt":30,"loading":31,"width":32,"height":33},"\u002Fimg\u002F2022\u002F06\u002FIMG_6399_14.jpg",[21,208,210],{"className":209},[24,25],[27,211],{"src":212,"alt":30,"loading":31,"width":32,"height":33},"\u002Fimg\u002F2022\u002F06\u002F2_15.jpg",[35,214,216],{"style":37,"id":215},"焼きおにぎりにまぶしたりパスタにかけたり和え物に使うと味が決まりやすい","焼きおにぎりにまぶしたり、パスタにかけたり。\n和え物に使うと味が決まりやすい。",[17,218,219],{},[43,220,221],{},"―現在は5種類のフレーバーですが、増える予定はありますか？",[17,223,224,226],{},[49,225,51],{},"　ごま油と塩味、わさび味、しそカツオ味、こんがり醤油味、青のり味の順に発売してきました。今後も洋風、中華風などバリエーションを広げていく予定です。お茶漬け、納豆、サラダ、トースト、パスタ、おにぎり……どの料理にどのフレーバーが合うというのではなく、お好みで、どんな料理にもじゃんじゃんかけていただきたいと思っています。適度に味がついているので、調味料や香辛料代わりにも良いですよ。",[21,228,230],{"className":229},[24,25],[27,231],{"src":232,"alt":30,"loading":31,"width":32,"height":33},"\u002Fimg\u002F2022\u002F06\u002FIMG_6375_16.jpg",[35,234,236],{"style":37,"id":235},"粉末醤油がまぶされたこんがり醤油味","粉末醤油がまぶされたこんがり醤油味。",[21,238,240],{"className":239},[24,25],[27,241],{"src":242,"alt":30,"loading":31,"width":32,"height":33},"\u002Fimg\u002F2022\u002F06\u002FIMG_6376_17.jpg",[35,244,246],{"style":37,"id":245},"ごま油が香り高いごま油と塩味","ごま油が香り高いごま油と塩味。",[21,248,250],{"className":249},[24,25],[27,251],{"s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